Create Awesome Property Videos with Your Phone

Creating eye-catching property videos is one of the most effective ways to showcase a space and attract potential buyers or renters. But you don’t need a professional camera setup to make an impact; with the right techniques, your smartphone can become a powerful tool for filming high-quality property videos. 

So, we’ll cover essential tips and tricks to help you capture stunning, professional-looking footage with just your phone. From optimizing lighting and framing to using simple editing tools, these steps will ensure your property videos stand out and engage viewers—no fancy equipment is needed!

How to Make High-Quality Property Videos with Your Phone

1. Choosing the Right Equipment and Apps

The first step in creating awesome property videos with your phone is choosing the right equipment and apps. While your phone's camera is powerful, adding a few accessories can make your videos even better.

A smartphone gimbal is a great investment. It helps keep your shots steady and smooth, which is crucial for professional-looking videos. Shaky footage can be distracting and take away from the video's quality. A good gimbal will significantly reduce this issue.

Another must-have is a clip-on microphone. This ensures that the audio in your videos is clear. Poor audio can be just as off-putting as shaky footage. A microphone helps capture sounds more directly and reduces background noise.

On the app side, there are many options for both filming and editing. For filming, apps like FiLMiC Pro give you more control over your camera settings, allowing you to adjust focus, exposure, and more. For editing, apps like Adobe Premiere Rush and iMovie offer powerful tools for cutting, adding music, and making other adjustments right on your phone.

By equipping yourself with a few key accessories and the right apps, you’re setting the stage for creating top-notch property videos.

2. Planning Your Video Shoot

Once you have the right equipment, it's time to plan your video shoot. Planning is essential to ensure you capture all the important aspects of the property.

Start by making a shot list. This is simply a list of all the shots you need to include in your video. Think about the key features of the property. Do you want to highlight a beautiful backyard, a modern kitchen, or a cozy living room? Plan to get both wide shots and close-ups of these features.

Next, consider the lighting. Natural light is your best friend when shooting videos. Try to film during the day when there's plenty of light coming in through the windows. This helps showcase the property in the best possible way. Avoid shooting at night or in dimly lit rooms as this can make your footage look grainy.

Also, decide on the flow of your video. Start with an exterior shot of the home. Then, move through the main areas, such as the living room, kitchen, bedrooms, and bathrooms, ending with any special features like a backyard or patio. This logical sequence helps viewers feel like they’re walking through the property.

Taking the time to plan your video shoot makes the actual filming process smoother and ensures you don’t miss any important details.

3. Shooting Techniques for High-Quality Footage

Shooting high-quality footage is about more than just pointing your phone at a property. Use these techniques to ensure your videos look professional and engaging.

Start with steady shots. Always use a gimbal or tripod to keep your phone steady. This prevents shaky footage which can be distracting. If you don’t have a gimbal, try to keep your hands as steady as possible or use surfaces to stabilize your phone.

Next, keep your movements slow and smooth. Quick pans and fast movements can make a video hard to watch. Move slowly as you pan across a room or walk through the home. This gives viewers a clear and calm view of the property.

Make sure to use a mix of wide shots and close-ups. Wide shots capture the overall layout of the rooms, while close-ups can highlight unique features like a beautiful countertop or a cozy fireplace. This variety keeps the video interesting and thorough.

Pay attention to framing. Make sure your subjects (like rooms or special features) are centered and well-framed. Avoid excessive zooming in and out, as it can seem unprofessional. Instead, physically move closer to or further away from the subject to get the desired shot.

With these techniques, you can ensure your property videos are smooth, well-composed, and visually appealing.

4. Editing Your Property Video

Once you’ve captured all your footage, it’s time to edit your property video to perfection. Good editing can turn raw footage into a polished final product that showcases the property beautifully.

Start by selecting the best clips. Go through all the footage and pick the shots that best highlight the property. Look for clear, well-lit, and steady clips. Organize them in the sequence you planned during your shoot.

Use editing apps like Adobe Premiere Rush, iMovie, or even simpler ones like InShot. These apps let you trim clips, add transitions, and adjust brightness and contrast. Take your time to make sure each clip flows smoothly into the next.

Add text overlays to highlight key features. Use simple, readable text to point out things like "Spacious Living Room" or "Updated Kitchen." This helps guide viewers and emphasizes the property's best features.

Incorporate background music to set the tone. Choose music that’s light and professional. Make sure the music complements the video and doesn't overpower it. Many apps have a selection of royalty-free music you can use.

Include a clear call-to-action (CTA) at the end. Encourage viewers to contact you for more information or to schedule a viewing. This gives your video a strong finish and directs potential buyers on what to do next.

With careful editing, your property video will look professional and ready to impress potential buyers.

Create Eye-Catching Property Videos with Only Your Phone

Creating awesome property videos with your phone is a valuable skill for any realtor. From choosing the right equipment and planning your shoot to mastering shooting techniques and editing your footage, every step matters. These elements come together to make a video that truly showcases a property and attracts potential buyers.

Property videos are a powerful tool. They give buyers a clear visual understanding of what a home has to offer. High-quality videos can set your listings apart from the competition, making them more appealing and likely to get noticed.

If you want to take your property marketing to the next level, Realty Socials is here to help. Our site offers valuable tips and resources that make real estate marketing easier and more effective.

For those looking to simplify their social media posting, check out our real estate social media post templates. Our FREE templates make it simple to customize by adding your logo, branding, text, and property photos, allowing you to quickly download and post!